The Diadème group is made up of around thirty professions grouped into 8 business areas, all working towards the same goal: to offer excellent ranges of jewellery and accessories to meet the desires of men, women, and children alike.

Instilled by our founders, it's this passion for innovation, this obsession with the quality, efficiency, sincerity, and safety of our products that make us unique.

What drives us is a passion to create value while setting an example in terms of environmental responsibility and sustainability. We take our share of responsibility for a more beautiful world.

We strive to promote different products through our numerous and varied distribution networks (sales to jewellers/watchmakers, central purchasing services, mass retailers, teleshopping, and the biggest online retailers), with the aim of developing our business thanks to our dedicated and passionate teams: a group of experts in purchasing/procurement, sales, web marketing, artistic services, supply chain, and manufacturing.

We also have our own websites and Instagram/Facebook pages, where we present and market our products.